Smoking Ceremonies and the launch of the NRMA Stretch RAP

On March 13th 2024, The NRMA held Smoking Ceremonies at locations around Australia.

This marks the second time the NRMA have undertaken this landmark event to commit deeply to healing relationships with Indigenous Australians so we may work towards a fairer future.

After these important ceremonies, the NRMA officially launched its Stretch Rap at an event at Sydney’s Bangarra Dance Theatre. Over the next few years, it will guide us towards making a genuine and lasting contribution to reconciliation. It’s an ambitious RAP, focusing on areas like road safety, tourism, and employment pathways.

As an employer and contractor of many people across a national, diverse portfolio of businesses, significant pathways exist and can be fostered to attract, retain and champion First Nations talent and supply partnerships.

Within our strong national footprint, we have ample opportunities to embed First Nations cultures, languages and art in high visibility settings so that its presence becomes standard. From NRMA Parks and Resorts locations, SIXT branches and roadside assistance vehicles to EV charging sites and marine vessels, our reach continues to expand.

Additionally, across our tourism assets, in consultation with communities and Local Aboriginal Land Councils, we’re establishing partnerships to appropriately acknowledge Country and provide experiences for guests to learn about First Nations cultures, histories and Countries. 

View the 2024-2026 NRMA Stretch Reconciliation Action Plan 

Read more about our Reconciliation Action Plan and other initiatives here.

2024 Stretch RAP Launch Event