Planning for the future
With the industry approaching the cusp of the 2020 Tourism Industry Potential target, now is the time to review our performance and plan for the future. Our Are We There Yet? report outlines the economic importance of tourism – including drive tourism and caravanning and camping – to many destinations in which the NRMA operates, and the areas of focus that could make a difference now and in to the future for the sector.
The Discovery Series by the NRMA will see the organisation work with industry and local communities to realise its potential by identifying initiatives, programs and infrastructure required to grow the sector in the future.
The NRMA has set some ambitious targets in growing its own interests in the tourism industry and believes the sector should do the same. The industry should be bold, tackle the hard issues and work with the community to lift the quality of experiences that Aussies and international visitors enjoy when travelling in Australia.